Turn your competitors' winning ads into yours.

StealAds finds the ads your competitors keep paying to run, shows you why they work, and makes finished versions for your brand. New ones land every Monday.

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Huel ad from the Meta Ad Library
205 days runningA customer's result, not a claim.

See what's working across your whole category, every week.

Every rival's ads, counted and ranked: what they keep running, what they kill, and which formats last.

Kept, killed and launched this week

5 rivals, 387 creatives counted.

Running 162 creatives live right now
Killed 29 in the last 7 days
New 23 launched in the last 7 days

What each rival keeps

Their longest-running ad, and the format they bet on.

Huel's longest-running ad Running 205 days

Keeps videos

Liquid I.V.'s longest-running ad Ran 71 days

Keeps static images

Celsius's longest-running ad Running 97 days

Keeps static images

The format league

Which formats rivals keep paying for, and which they kill.

  • 1 Static imageHot 52% of 222 creatives still running 116 running · 61 killed · 75 new in 4 weeks Huel static image 205d Celsius static image 97d Celsius static image 97d
  • 2 VideoCold 27% of 164 creatives still running 45 running · 94 killed · 43 new in 4 weeks

How long each format lasts

Static image: Half are turned off by day 168. 67% make it to day 90.

0% 50% 100% 1d1w30d90d180d

Day 30

  • Static image69%
  • Video37%

Know which ad wins before you spend a cent.

Put your ad against theirs. Buyers built from your audience walk to the one they'd stop for.

YYours6
8 buyers
2Glofox
Your ad
6 picks
Glofox's ad
2 picks

You won, 6 to 2. Top reason: clear price.

Open any rival and see exactly what they keep running.

Their signature ad and every winner they keep paying for.

  • Huel
  • Liquid I.V.
  • MUD\WTR
  • Ryze
  • Celsius

Huel's playbook

Tracked weekly

Huel lets its customers do the selling.

Huel signature creative
Live 205 days
Huel kept creative

117 days then stopped

Huel kept creative

118 days then stopped

Huel kept creative

118 days then stopped

Huel kept creative

131 days then stopped

Walk away with hooks that already won, and the angle nobody's using.

Hooks that lasted

Every opening line, with the ad it opens and how long it ran.

Huel ad that opens with this hook
205days and still running
Weight loss without the hunger or hassle.
Huel · Testimonial screenshot

Angles, by temperature

Cold means none of your 5 rivals run it. Say it first.

Before and afterOpen ground
Cold0 running, 0 tried
Social proofCrowded
Warm1 running, 3 tried
Discount offerBurning out
Cooling0 running, 3 tried

Their winner, rebuilt as your ad in minutes.

Pick any ad. StealAds keeps what makes it work and rebuilds it with your product, your offer and your colors.

  • SceneCoach on a box, phone in hand
  • LayoutBig headline low, one pill button
  • SwappedYour name, your offer, your color
Glofox's ad from the Meta Ad Library: More members, higher engagement, less busywork.
The version StealAds made for Fitness GM: Lock in today's rate forever.

Wake up Monday to finished ads, ready to run.

Built from what's working for your rivals. Made for your brand.

Finished ad: color storyFinished ad: swatch flat layFinished ad: rainbow rackFinished ad: fit collage

They expected generic AI ads. They got ads worth running.

“I've tried this with other people and tools. They're always shit. But these are actually really good. I was genuinely surprised.”
Christian WiensFounder
“It's better than anything I've seen. It's really fucking good.”
Chris L.GM, fitness brand
“This is insanity. This is going to be a hugely popular tool.”
TomEarly access user

Pick how many rivals to learn from. Get ads every week.

Every plan has the full Ad Library and one pool of credits for everything else. An ad is 10 credits. Tracking a rival is 30 a month, with its Read and Playbook included.

Growth

For founders testing paid ads.

$149/mo

or $1,490 a year (2 months free)

5tracked rivals
about40ads a month
  • The full Ad Library, with everyone's ads
  • A Read and Playbook for every tracked rival
  • 550 credits a month, one pool for everything
Get early access

Scale

Most popular

For brands scaling their paid media.

$299/mo

or $2,990 a year (2 months free)

20tracked rivals
about140ads a month
  • The full Ad Library, with everyone's ads
  • A Read and Playbook for every tracked rival
  • 2,000 credits a month, one pool for everything
Get early access

Agency

For agencies managing multiple brands.

$599/mo

or $5,990 a year (2 months free)

40tracked rivals
about530ads a month
  • The full Ad Library, with everyone's ads
  • A Read and Playbook for every tracked rival
  • 6,500 credits a month, one pool for everything
Get early access

All plans include Steal this ad, Matchups, the Monday drop and brand setup from your website. Bigger team? Talk to us.

Built for teams that need more ads than they can make.

StealAds is for you if

  • You run paid social and need more creative than your team can make
  • You'd rather start from what's proven than from a blank page
  • You want to know what rivals launch without checking the Ad Library by hand
  • You want finished ads you can run, not a deck of ideas

It's not for you if

  • You're not running paid ads yet
  • You want someone else to run your ad account end to end
  • You don't plan to test and iterate

Everything you'd ask before you start.

What is StealAds?

StealAds finds the ads your competitors keep paying to run, shows you why they work, and turns the winners into ads for your brand. You get the Ad Library, a weekly Read, a Playbook for every rival you track, Steal this ad, Matchups, and fresh ads every Monday.

Where do the ads come from?

Meta's public Ad Library: the same ads anyone can look up for Facebook and Instagram. We collect them, sort them by how long they've been running, and check the rivals you track every week.

Is it legal to use competitors' ads this way?

Yes. The Ad Library is public. StealAds doesn't copy ads: it keeps the idea that works (the angle, the hook, the layout) and makes an original ad for your brand. Think of it as studying a rival's playbook, then running your own plays.

Do competitors know I'm watching?

No. The data comes from Meta's public Ad Library. There's no notification and no trace, and it's the same view they'd have of your ads.

How do you set up my brand?

Paste your website. StealAds pulls your name, products, colors, voice and audience from it. You can edit anything afterwards.

How do credits work?

Credits are one pool for everything. An ad is 10 credits, and tracking a rival is 30 credits a month with its Read and Playbook included. The Ad Library is always on. Each plan shows roughly how many ads you can make after tracking.

What's the Monday drop?

Every Monday, StealAds builds new ads for your brand from that week's Read and emails them to you. Open the drop, keep the good ones, and launch.

What's a Matchup?

Put your ad against a rival's. Buyers built from your audience each pick the one they'd stop for and say why, so you know which ad to run before you spend on it.

Do I still need a designer?

Not to get ads out the door: what you get is finished and ready to run. A good designer can still push a winner further, and everything downloads so your team can take it from there.

Does it work for my industry?

If your competitors run ads on Meta, yes. Teams use it for ecommerce, DTC, B2B SaaS, local services and info products.

Is there a free plan?

No. Every plan includes the full Ad Library, a Read and Playbook for each rival you track, Steal this ad and the Monday drop.

Get your first Monday drop. Before your rivals notice.

We're letting teams in in waves. Leave your email and your website, and we'll set your brand up from it.

Optional. We set your brand up from it.